Focus on brandz China 100KBSuccessful brands in China 2007 Focus on brandz France.pdf 100KBSuccessful brands in France 2007 Focus on_brandz_Germany 104KBSuccessful brands in Germany 2007 Trust_in_brands 96KBTrust may well be a desirable characteristic, but what exactly does it mean? Success of O2 in the UK 124KBO2 - Look after your customers and they'll look after you! Character building for brands 128KBThe WPP BRANDZ study has recently included a 'character' measure for brands Marks & Spencers 72KBRe-establishing its position on the high street. The importance of momentum and innovation on brand health idle chitter chatter or influential spokesperson? 88KBWhen talk gets turned into action The 900% brand 580KB Understand, manage and grow your franchise Age Discrimination is illegal but no one told the brand 28KB It's horses for courses when it comes to developing a relationship with consumers 312KBHow bonding drivers vary across different types of brands Hello Moto, your marketing grew shareholder value! 84KBDemonstrating ROI from successful brand building Brands in China 94KBDevalued or Déjá vu? BrandZWhitePaper_BrandValueGrowth188KBKey 'brand lessons' emerging from our BrandZ Top 100 Most Powerful Brands study: strong brands are built through disruptive innovations, clear focus and long-term investment Better relationships with brands mean greater profits 188KBAnalysis of the Top 100 UK brands, showing the comparative stability or growth of high voltage brands over the past year Apple - From Computer Geek to Style Icon 328KBBy successfully re-focossing itself into a 'specialist' brand with very strong relevance to a core following, Apple is now able to grow market share. Its story can teach us much about brand revitalisation. Is Asda stuck in a growth Cul-de-Sac 104KBAsda has come under increasing pressure in the UK as Tesco has benefited from increasing returns to scale. This paper looks at the issues Asda faces by fusing BrandZ data with TGI data - a recent innovation in the BrandZ study. Amazon - lost in the jungle? 256KBLook at some fresh 2005 data we examine whether Amazon has lost some of its mojo as it fights increased competition from EBay and Google. This paper suggests that Amazon needs to spend time examining what it is that makes it unique. How User-Friendly is your brand? 224KBRecent work by Fred Rechield suggestst that brands with strong "net promotion" are likely to grow much faster than others. This paper looks at the concept of net promotion and identifies from the global BrandZ dataset which brands have high net promotion and are likely to create real value over the next two years. Trade on Price at Your Peril 104KBOne of the biggest challenges facing marketers is the downward pressure on prices. This paper demonstrates the folly in slashing prices and what it does for operational performance and brand equity.