BrandZ Top 100 Most Powerful Brands
In conjunction with The Financial Times and Datamonitor, Millward Brown Optimor has developed the BrandZ Top 100 Most Powerful Brands.
Unlike other studies, the BrandZ Top 100 Most Powerful Brands fuses consumer measures of brand equity with financial meaaures to place a financial value on brands.
At its simplest, brands that have more loyal customers have higher values, and brands with high voltage are likely to have much stronger growth prospects.
To book a meeting to discuss the financial value of your brand, please contact Peter Walshe or Joanna Seddon