In total, BrandZ has asked over 1.5m consumers and professionals across 31 countries to compare 50,000+ brands
Raw data for the BrandZ study is collected annually by interviewing consumers and professionals. Each person is asked to evaluate brands in a competitive context from a category they actually shop in. This translates into valuable opinions from people who know the category and can judge a brand based on the attributes that are important to them.
In total, BrandZ has asked over 1.5m consumers and professionals across 31 countries to compare 50,000+ brands from sectors including:
- Consumer packaged goods (FMCG)
- Retail/e-commerce brands
- Long purchase cycle brands
- Service
- Corporate
Choose one of the links below to explore the BrandZ methodology, or visit the 'Videos' page, to view a video on the BrandZ Methodology.