New expectations, social media habits shape brand building
10 actions for building valuable brands in China
BrandZ China Top 100 rises 12 percent in value
A transformative decade culminates with COVID-19 altering the brand landscape
BrandZ stock portfolios outperform MSCI Index
Highlights of brand and category changes
China ranking value rise outpaces Global ranking
Technology-related brands rise rapidly, passing slower SOEs
Category changes reflect market transformation
Ranking changes reflect China market evolution
Strong brand equity drives value increase
China’s Brand landscape shifts radically in decade
Ranking transforms in brand composition & category contribution
Retail and Technology | Two categories lead disruptive change
China Top 100 resembles US, Global rankings
High-value Unicorns enter the China Top 100
Each brand rises over 50% in value
2 newcomers rank in Brand Contribution
On omni-media, platform choice becomes simpler, targeting complex
Achieving global ambition depends on facing today’s urgent challenges
Decade of mobile online shopping leaves marketers with new challenges
Across categories, disruptive brands grow faster than market average
Cross-border social commerce formats accelerate success in Chinese market
Mengniu improves the Chinese diet, adding healthier, higher quality foods
Leading appliance maker transforms into IoT Ecosystem of smart solutions
Brand actions for navigating the New Normal
Unique analysis helps brands win advantage in New Normal
Pandemic shapes Chinese consumer values, attitudes and behaviors
Pandemic experience influences the values that guide consumers
FMCG categories vary significantly in recovery pace post pandemic
Novel framework helps brands align with “New Normal” emerging in China
Lesson 1 - Purpose
Lesson 2 - Human Centered
Lesson 3 - Creativity
Lesson 4 - Innovation
Lesson 5 - Experience
Lesson 6 - Premiumization
Lesson 7 - Content and Commerce
Lesson 8 - Personalization
Lesson 9 - Going Deeper
Lesson 10 - Going Global
Consumers seek new experiences and willingly pay premium prices
Consumers expect, and data enables, more personalized brand messaging
High potential of lower tier cities represents huge brand opportunity
Media ROI faces scrutiny in tightening China market
Real-life events elude pure data view of complex customer journey
Sports sponsorship provides high ROI brand building opportunities
How to go direct to china’s vast market of e-shoppers
Alcohol
Apparel
Banks
Beverages
Cars
Consumer Finance
Education
Energy
Entertainment
Food
Healthcare
Home Appliances
Insurance
IoT Ecosystem
Lifestyle Platform
Logistics
Personal Care
Real Estate
Real Estate Agents
Retail
Technology
Telecom Providers
Transport
Travel Services