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China

New expectations, social media habits shape brand building

China

10 actions for building valuable brands in China

China

BrandZ China Top 100 rises 12 percent in value

China

A transformative decade culminates with COVID-19 altering the brand landscape

China

BrandZ stock portfolios outperform MSCI Index

China

Highlights of brand and category changes

China

China ranking value rise outpaces Global ranking

China

Technology-related brands rise rapidly, passing slower SOEs

China

Category changes reflect market transformation

China

Ranking changes reflect China market evolution

China

Strong brand equity drives value increase

China

China’s Brand landscape shifts radically in decade

China

Ranking transforms in brand composition & category contribution

China

Retail and Technology | Two categories lead disruptive change

China

China Top 100 resembles US, Global rankings

China

High-value Unicorns enter the China Top 100

China

Each brand rises over 50% in value

China

2 newcomers rank in Brand Contribution

Thought Leadership & Analysis

China

On omni-media, platform choice becomes simpler, targeting complex
China

Achieving global ambition depends on facing today’s urgent challenges
China

Decade of mobile online shopping leaves marketers with new challenges
China

Across categories, disruptive brands grow faster than market average
China

Cross-border social commerce formats accelerate success in Chinese market

Interviews

China

Mengniu improves the Chinese diet, adding healthier, higher quality foods
China

Leading appliance maker transforms into IoT Ecosystem of smart solutions

Navigating the New Normal - Strategy in a time of Pandemic

China

Brand actions for navigating the New Normal
China

Unique analysis helps brands win advantage in New Normal
China

Pandemic shapes Chinese consumer values, attitudes and behaviors
China

Pandemic experience influences the values that guide consumers
China

FMCG categories vary significantly in recovery pace post pandemic

China

Novel framework helps brands align with “New Normal” emerging in China

Looking Back Looking Forward

China

Lesson 1 - Purpose
China

Lesson 2 - Human Centered
China

Lesson 3 - Creativity
China

Lesson 4 - Innovation
China

Lesson 5 - Experience
China

Lesson 6 - Premiumization
China

Lesson 7 - Content and Commerce
China

Lesson 8 - Personalization
China

Lesson 9 - Going Deeper
China

Lesson 10 - Going Global

Brand Building Best Practices

China

Consumers seek new experiences and willingly pay premium prices
China

Consumers expect, and data enables, more personalized brand messaging
China

High potential of lower tier cities represents huge brand opportunity
China

Media ROI faces scrutiny in tightening China market
China

Real-life events elude pure data view of complex customer journey
China

Sports sponsorship provides high ROI brand building opportunities
China

How to go direct to china’s vast market of e-shoppers

Category Analysis

China

Alcohol
China

Apparel
China

Banks
China

Beverages
China

Cars
China

Consumer Finance
China

Education
China

Energy
China

Entertainment
China

Food
China

Healthcare
China

Home Appliances
China

Insurance
China

IoT Ecosystem
China

Lifestyle Platform
China

Logistics
China

Personal Care
China

Real Estate
China

Real Estate Agents
China

Retail
China

Technology
China

Telecom Providers
China

Transport
China

Travel Services
More News

Want to compare brandz ? just select two or more , click the compare valuation or ranking buttons and a graph will appear . The number of data points will vary depending on how many years we have been valuing individual country brands.

  • 1
    8.75% $153,287.00 M
  • 2
    9.28% $150,978.00 M
  • 3
    47.05% $53,755.00 M
  • 4
    -6.33% $38,149.00 M
  • 5
    12.76% $37,398.00 M
  • 6
    -11.56% $34,583.00 M
  • 7
    25.38% $33,810.00 M
  • 8
    16.89% $24,761.00 M
  • 9
    20.05% $23,911.00 M
  • 10
    -7.67% $21,089.00 M
  • 11
    $20,041.00 M
  • 12
    15.00% $18,713.00 M
  • 13
    1.13% $18,639.00 M
  • 14
    $16,878.00 M
  • 15
    -19.30% $16,644.00 M
  • 16
    -44.44% $14,840.00 M
  • 17
    4.51% $13,686.00 M
  • 18
    6.99% $12,734.00 M
  • 19
    80.48% $12,435.00 M
  • 20
    -16.36% $11,466.00 M
  • 21
    15.57% $11,337.00 M
  • 22
    36.30% $9,908.00 M
  • 23
    $9,485.00 M
  • 24
    1.49% $9,203.00 M
  • 25
    $8,551.00 M
  • 26
    116.26% $8,034.00 M
  • 27
    -29.76% $7,467.00 M
  • 28
    -11.97% $7,084.00 M
  • 29
    1.90% $7,062.00 M
  • 30
    -27.35% $6,878.00 M
  • 31
    1.05% $6,831.00 M
  • 32
    16.75% $6,587.00 M
  • 33
    26.42% $5,914.00 M
  • 34
    40.67% $5,378.00 M
  • 35
    0.08% $4,965.00 M
  • 36
    77.83% $4,862.00 M
  • 37
    20.21% $4,847.00 M
  • 38
    120.01% $4,596.00 M
  • 39
    10.36% $4,537.00 M
  • 40
    -6.84% $4,455.00 M
  • 41
    30.52% $4,384.00 M
  • 42
    12.14% $4,313.00 M
  • 43
    -13.98% $4,271.00 M
  • 44
    -18.44% $4,179.00 M
  • 45
    38.42% $3,916.00 M
  • 46
    15.59% $3,871.00 M
  • 47
    36.34% $3,808.00 M
  • 48
    $3,741.00 M
  • 49
    $3,710.00 M
  • 50
    19.83% $3,456.00 M
  • 51
    -9.62% $3,401.00 M
  • 52
    -24.91% $3,050.00 M
  • 53
    -2.37% $3,002.00 M
  • 54
    3.30% $2,974.00 M
  • 55
    10.37% $2,958.00 M
  • 56
    1.69% $2,946.00 M
  • 57
    -10.98% $2,901.00 M
  • 58
    33.78% $2,812.00 M
  • 59
    18.48% $2,642.00 M
  • 60
    -11.45% $2,536.00 M
  • 61
    50.09% $2,535.00 M
  • 62
    -7.85% $2,511.00 M
  • 63
    -5.75% $2,473.00 M
  • 64
    67.88% $2,394.00 M
  • 65
    39.11% $2,287.00 M
  • 66
    $2,272.00 M
  • 67
    $2,259.00 M
  • 68
    $2,234.00 M
  • 69
    77.02% $2,188.00 M
  • 70
    40.17% $2,146.00 M
  • 71
    $2,068.00 M
  • 72
    -17.23% $1,950.00 M
  • 73
    4.51% $1,900.00 M
  • 74
    56.24% $1,814.00 M
  • 75
    $1,667.00 M
  • 76
    -19.30% $1,589.00 M
  • 77
    53.37% $1,572.00 M
  • 78
    -20.57% $1,548.00 M
  • 79
    $1,547.00 M
  • 80
    55.58% $1,534.00 M
  • 81
    8.13% $1,450.00 M
  • 82
    -13.19% $1,382.00 M
  • 83
    -28.20% $1,334.00 M
  • 84
    67.02% $1,256.00 M
  • 85
    15.32% $1,212.00 M
  • 86
    6.99% $1,133.00 M
  • 87
    39.90% $1,122.00 M
  • 88
    -4.29% $1,092.00 M
  • 89
    13.38% $1,085.00 M
  • 90
    -23.04% $1,062.00 M
  • 91
    $1,035.00 M
  • 92
    -0.68% $1,026.00 M
  • 93
    -9.11% $948.00 M
  • 94
    $924.00 M
  • 95
    34.65% $917.00 M
  • 96
    $910.00 M
  • 97
    -12.32% $868.00 M
  • 98
    $862.00 M
  • 99
    $848.00 M
  • 100
    $815.00 M
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China 2020 Infographic

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