Bigger Picture France
Brand Value 2020
Cross Category Trends
Innovative, premium, and purpose-driven French brands become beacons of growth
Media
BrandZ Top 50 Highlights
Economy & Demographics
Authenticity- The new grail of the marketer
Banking and finance- Customization is essential to optimize the customer experience
Banking and finance- Differentiate to prosper
Consumption- a wind of revolt
Customer relationship- the ingredients for success
Digital fragmentation- challenge or opportunity?
Gender representation in advertising- brands have to reset the balance
Social networks- Time for tomorrow’s advertising models
Taking up CSR issues- the new challenge for brands
Trust- the new imperative for marketing effectiveness and brand growth
Asap- As sustainable as possible—Fashion for the future we want
Air France
Activia
Auchan
AXA
Bouygues Group
Carrefour
Carte d'or
Cartier
Celine
Chanel
Citroen
Clarins
Credit Agricole
Credit Mutuel_
DECATHLON
Dior
EDF
Engie
Europcar
Evian
Free
Garnier
Givenchy
Hennessy
L Oreal
Hermes
L'Occitane
La Roche-Posay
Lancome
Leroy Merlin
Louis Vuitton
Martell
Michelin
Moet Chandon
Orange
Perrier
Peugeot
Remy Martin
Renault
Ricard
Saint Laurent
Sephora
SFR
Societe Generale_
Total
Van Cleef Arpels
Veuve Clicquot
Vichy
Volvic
BNP Paribas
Commitments for success tomorrow—lessons from La Redoute
How to effectively communicate your CSR commitments
Understand the growth drivers- the Initiative for Real Growth
Brand Love- Why it’s important and how to attain it in a fragmented landscape
Behavioral flexibilities- communities and social targeting
Branded Influencer Fatigue- Is influence marketing running out of steam?
Brands’ new expectations of real-time insights
Beyond the generational- new communities
Enjoying the best of food
France and the global social network picture
How to define authenticity in marketing
The Barometer of French Values
Three Future Tech Innovations to Watch- And What They Mean to Marketing