Pressure growing on leading brands
German brands hold steady despite year of uncertainty
Cross-Category Trends
Key Takeaways
Growing tech range gives digital adspend a boost
Top 50’s total value flat – but strong brands are in rude health
Adding Meaning, Making Magic
How to energize German brands
Driving and shopping – big sector shifts affecting brand value
Why the smart brands shine …
Don’t fly blind
The purpose of purpose
Breaking down silos (and myths)
What’s the big idea?
Bringing missions to life
The 3rd age of consumption
Purpose - it's not what you might think
Win-win-win
How to survive and thrive
adidas
Becks
Bosch
DM
Metro
SAP
Mercedes
Deutsche Telekom
BMW
Aldi
DHL
Siemens
Lidl
Allianz
Audi
Volkswagen
Continental
NIVEA
Porsche
Knorr
Deutsche Post
Eon
Zalando
Sparkasse
Edeka
EnBW
Deutsche Bank
Miele
DB Schenker
Unitymedia
PUMA
RWE
Lufthansa
1&1
Rossmann
Schwarzkopf
DPD
Fielmann
Hugo Boss
Persil
REWE
Lenor
Bofrost
Sixt
Kaufland
TUI
Otto
Aida
Krombacher
Tchibo
Best of both worlds
Agenda hijacking
Agility alone is not enough
David takes on the Goliaths
Keeping it real
Redefining value
We need corporate courage!
Programmatic targeting – advertisers’ salvation?
Planning for life after cookies
Paid search - balancing human and machine learning
New roles in the digital world
Leaders in customer experience keep their promises
Is there a future for car brands within cities?
Essential discourse on diversity
Designing content for an audience of squirrels
Content ‘grazing’ with Tiktok
Chat Me If You Can!
Balancing media plans for maximum impact
Are customers really to blame for falling loyalty?
5 forces driving the future of commerce