Transformation creating fresh opportunities
Pockets of growth built on foundation of stability
Key Takeaways
Cross Category Trends
All eyes on screens
Economy & Demographics
Ups and downs deliver 4% growth
Consumers put faith in brands they can trust
Adding Meaning, Creating Value
How to give brands a new lease on life
The role of experience in winning loyalty and recommendation
Volatile year leads to 4% growth in Top 50
A guide to avoiding e-commerce traps
How social listening can unlock new trends
How to reach out to the next pot of gold
Reimagining authentic experiences
Using movies to bring brand purpose to life
Why brand experiences shouldn’t be seamless
Building seamless experiences across many touchpoints
Consumers are shifting their media behavior – Have you shifted yours?
Did something just happen?
Embracing tech to drive business growth
Gen Z- Winning Their Hearts
Halal tourism - the next big thing
Influencers- Mercenaries or partners?
Purpose vs
The Future of Retail
Twist it, Freeze it, Roast it, Toast it
What Goliath can learn from David
When flipping replaces TV zapping and zipping?
Making experience intrinsic to everything a brand does
Sensitive marketing goes deeper than a Hijab
Why brands should think beyond big cities
Smartfren
ABC
ACE
Alfamart
AQUA
BANGO
Bank BTN
Bank Mega
Bank Niaga
BCA
BNI
BRI
Bukalapak
Bank Mandiri
Ciputra
Citra
Dji Sam Soe
Fifastra
Garuda Indonesia
GOJEK
Gudang Garam
Indihome
Indosat Ooredoo
LIFEBUOY
Lippo Karawaci
Marlboro
Matahari
Pakuwon
Pepsodent
Pondok Indah Group
Summarecon
Sunsilk
Supermi
Telkomsel
Surya
Tokopedia
Traveloka
U MILD
XL Axiata
A Mild
Indonesia #43 in ranking of world’s top nations
Defining purpose in a polarizing world
Flat-pack revelations
Taking the biscuit
The value of shared experiences