Company name: ASDA Supermarkets Ltd (parent Walmart International)
Brand value: US$2,808 million
Change since 2018: 8%
Headquarter city: Leeds
Year formed: 1949
As one of the UK’s “Big Four” grocers, Asda has 15.2 percent market share; the brand is known for low prices and a broad range of groceries, items for the home, and its George homeware and clothing range. Its brand promise is: “Save money. Live better”. The rise of discount supermarkets Aldi and Lidl in recent years has put intense pressure on Asda, and the business went through 12 consecutive quarters of loss before returning to growth in 2018. Parent company Walmart had planned to sell Asda to J Sainsbury plc, creating the UK's largest supermarket chain, but the move was blocked in 2019 by the Competition and Markets Authority. Asda is a strong e-commerce player and in stores offers “Scan & Go” quick checkout options and automated vending towers for click and collect. Asda reintroduced its Farm Stores private label in 2018, replacing its Smart Price range.