Company: Colgate-Palmolive Company
Brand Value: $18,273 Million
Headquarters: New York, NY
Category: Personal care
Year formed: 1873
The first Colgate first toothpaste debuted in 1873, launching a brand that would eventually become the global leader in its category.Today, Colgate produces a wide range of oral hygiene products, including toothpaste, mouthwash, and dental floss. Colgate advertising has traditionally focused on health, but in recent years the brand has explored new approaches, such as enlisting the aid of Michael Phelps in a campaign to conserve water, and producing a documentary-style film and concert for smile-inducing country music star Kelsea Ballerini. An earlier Kantar study found that it was the only brand bought by more than half the world’s households.