Company Profile - Big W
Parent Company: Woolworths Group Limited
Brand Value: $445 Mil.
Headquarter City: Bella Vista, NSW
Year Formed: 1964
Big W stores were developed by Woolworths to expand on its original variety stores to sell general merchandise in a dedicated one-stop shop. It’s early close relationship with Woolworths supermarkets was reflected in its name, however, by 1989, the entities were separated and since then Big W has grown to 186 stories across NSW, Queensland, Victoria, and Western Australia with a handful of stores across other less populated Australian markets. As one of Australia’s iconic retail brands, Big W offers a strong selection of its own branded products in addition to international brands. Although its revenues topped AU$3.5 billion, like many department stores, Big W has seen in-store numbers decline as it has shifted emphasis to its online portal. With general Australian consumer behavior often focused on price, Big W is striving to build customer loyalty to combat Kmart.