In conversation with Cindy Wang | CMO | UXIN Group
by David Roth
David Roth, CEO of The Store WPP EMEA and Asia, Chairman of BAV Group talks to Cindy Wang, CMO of Uxin Group, a disruptive Chinese used car e-Commerce platform.
Founded in 2011, Uxin Group has rapidly grown to become a leading used car platform in China. David and Cindy uncover the brand’s origin, how the brand addresses the consumer needs in the fast-growing Chinese car market and disrupts the customer journey and value chain. Cindy dives into how technology and data helps to scale Uxin’s business, create personalized value to customers and continuously innovate the user experience. And much, much more.
Chief Marketing Officer, Uxin Group
Prior to join Uxin Group as CMO, Cindy Wang was Head of Marketing in Uber China, Beijing.
She has extensive experience working internationally, across Asia, Europe, Middle East and United States.
She holds a Maser degree from Yale University and completed her bachelor degree from Shanghai Jiao Tong University.