Companies: Marriott International Inc., Marriott Vacations Worldwide Corp
Brand Value: 7,309 Million
Headquarters: Bethesda, MD
Year formed: 1957
Marriott is a global chain of over 500 international hotels and resorts. Its customer base is largely composed of business travelers, with 40 percent of its bookings resulting from business meetings. The brand positions itself according to the “golden rule,” or having its employees treat customers how they would want to be treated. It is also known for building loyalty among customers and employees, and makes frequent appearances on “Best Places to Work” lists. In recent years, the brand has expanded its service digitally, leading its industry in mobile app development, including the introduction of mobile check-in and remote concierge services.Marriott is also investing in China, where it has a joint venture with ecommerce giant Alibaba to gain access to the country’s growing middle class.