brandZ | Moet & Chandon

Moët & Chandon

Company: LVMH Group

Brand Value: US$ 2,616 million

Change since 2018: 13%

Headquarter City: Épernay

Category: Alcohol

Year Formed: 1743

Moët & Chandon is the world’s leading champagne brand, with a global market share of close to 20 percent. The iconic “Imperial” champagne is also available in rosé, and the recently launched “Ice Imperial” variant is the first champagne designed to be served specifically over ice. Vintages and an extra dry Nectar Imperial Rosé (N.I.R) round out the collection. The brand is strongly associated with the idea of celebration around the world; it was the brand first associated with such moments as launching a new ship, and spraying champagne “rain” from the winners’ podium in motor racing. In June 2018, the brand launched a new signature: “Moêt & Chandon … Obviously” reflecting the brand’s desire to be the go-to brand for special occasions. Moêt & Chandon Experiences returned in 2018; this CRM-focused initiative offers exclusive prizes in regular draws. Price increases in the past year have helped fuel growth, most notably in Japan and Europe.