Movies help TV provider maintain premium pricing
COMPANY MNC Sky Vision Tbk PT
BRAND VALUE US $189 million
YEAR ON YEAR CHANGE -16%
YEAR FORMED 1994
Indovision is premium brand in the fiercely competitive Indonesian pay TV landscape. It is a subscription-based satellite service that appeals to the middle classes; it has stayed clear of the price cutting that many of its competitors have been using to recruit customers in recent years, instead focusing on the value and quality of bundled services. In the past year, Indovision has been working with Indosat Ooredoo and XL to offer customers a pay TV and high-speed internet package. The brand has also offered movie-focused promotions in collaboration with content providers such as HBO and Disney, providing subscribers with exclusive access to screenings of new releases. Indovision’s advertising message has for several years been “Bukan yang lain”, which means “No other”, and its ads show Indovision as the best pay TV choice for families, with a light-hearted look at typical family moments. The Indovision brand is part of MNC Sky Vision – the country’s biggest pay TV provider – which in turn is part of MNC Group, the largest integrated media group in Indonesia, with TV, newspaper, magazine and radio interests. MNC Sky Vision is listed on the Indonesia Stock Exchange.