Company: Standard Chartered Plc
Brand value: US$2,647 million
Change since 2018: -13%
Headquarter city: London
Year formed: 1853
Standard Chartered is one of the UK’s largest banks, and operates in corporate and institutional, commercial, private banking, and retail segments. It has more than 1,020 branches, offices and outlets in 60 markets, and employs around 86,000 people. Standard Chartered has a focus on fast-growing markets, especially in Asia, and is now working with IT company PCCW and online travel company Ctrip Finance to build a new digital retail bank based in Hong Kong. The venture is known as SC Digital Solution. Standard Chartered’s brand promise is “Here for Good”, and the bank is tightening its lending restrictions, so it will no longer finance clients testing on animals or degrading High Carbon Stock forests, peatlands or legally protected areas. This is part of the bank’s aim to increase funding for sustainable business, and facilitate $4 billion in funding for clean technology by 2020. The brand sponsors Liverpool Football Club.