Parent Company: Tsuruha Holdings Inc
Brand value: $733 million
Headquarter city: Hokkaido
Year formed: 1975
Tsuruha Drug is a drug store chain with more than 2,000 stores in Japan. Tsuruha Drug stores are committed to offering a wide variety of beauty, lifestyle, and pharmaceutical products. In recent years, the brand has sought to maximize its assets by opening new, attractively designed stores throughout Japan while closing a smaller number of underperforming branches. The company has also announced plans for an ambitious expansion into Thailand. In order to diversify its offerings and customer appeal in Japan, Tsuruha recently launched a range of private label “kurashi-rhythm” products that aim to offer top quality for the best possible price, and has experimented with opening “100 yen” areas within a number of its shops. The company has more than 38,000 employees and is listed on the Tokyo Stock Exchange.