brandZ | Yamato Transport

Yamato Transport

Parent Company: Yamato Holdings Co. Ltd

Brand value: $2,713 million

Headquarter city: Tokyo

Industry: Logistics

Year formed: 1919

Yamato Transport Co., Ltd. is Japan's largest door-to-door delivery service company, with a leading domestic market share of 46.7%. The company's iconic logo is a yellow oval with a black cat carrying her kitten in her mouth, symbolizing the company's promise to take care of items entrusted to them as though those items were their own family. The company is often colloquially referred to as “Kuroneko,” which means "black cat" in Japanese. The company attributes its success in its core TA-Q-BIN business (parcel delivery between personal customers) to its philosophical focus on serving the “two customers” in all shipping transactions - both the sender, who typically pays for shipping, but also the recipient of a package, who also needs great service. The company’s TA-Q-BIN business launched in 1976; today, as the company turns 100 years old, Yamato Transportation is aiming to transform the way Japan thinks about logistics, building a nationwide network of delivery lockers, investing in AI, and launching joint driving operations with other logistics partners. Yamato Holdings Co. Ltd is listed on the Tokyo Stock Exchange.