Company:Bank Central AsiaTbkPT Brand value:US$9,345 million Year on year change: -6% Headquarter city:Jakarta Industry:Banks Year formed:1957
BCA (Bank Central Asia) has this year become the largest bank in Southeast Asia by market capitalization, worth US$24.5 billion. BCA posted net profit in 2015 of IDR 18 trillion, up from ID 16.5 trillion a year earlier, and its cash loan portfolio grew by almost 12 percent.
The bank has built its name on being one of the most accessible banks in the country, and now has a network of almost 1,200 branches and just over 17,000 ATMs. The bank’s communications slogan has long been “BCA Senantiasa di sisi anda”, or “BCA, always at your side”, and the bank is indeed one of the most widely used consumer banks in the country, even though its monthly fees are among the most expensive. It has offered a 59 percent discount with partner merchants such as Starbucks, Dunkin Donuts and Optik Melawai to mark its 59th birthday this year, and other 59-related promotions.
In the past few months, BCA has been promoting branch-less banking solutions, using the distinctive blue from its logo in online video and television advertisements with a popular jingle. Innovations include Sakuku, a smartphone app that functions as an electronic wallet, enabling customers to make electronic transfers, pay bills, top up their mobile credit and split restaurant bills between friends if they all have the app. They can also use the app to withdraw cash from ATMs.
While profits have risen, non-performing loans have also increased in the past year and as these are a lagging indicator, they are expected to increase in the short term.
BCA’s private label credit card, BCACard, is accepted in Singapore. The bank’s founder, Sudono Salim, was one of the most high-profile Chinese-Indonesian businessmen in Indonesia, and the bank remains especially popular among Chinese consumers. The company has been listed on the Indonesia Stock Exchange since 2000; it is 47 percent owned by the Hartono family, owners of the clove cigarette giant Djarum Group. Anthony Salim, one of the BCA founder’s sons, has a small stake in the company, and 51 percent of the company is owned by other shareholders. Shares are traded on the Indonesia Stock Exchange.