li:before{content:"o "}ul.lst-kix_list_1-0{list-style-type:none}.lst-kix_list_1- BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world"> brandZ | Report -
We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

1&1

1&1

Company: United Internet AG

Brand value: US$1,924 million

Change since 2019: -29%

Headquarter city: Montabaur, Germany

Category: Telecom Providers

Year formed: 1988

1&1 offers mobile network services, broadband, web hosting, virtual servers and email solutions to individuals, households and small businesses. It is working with R-KOM on expanding the fibre optic network across Germany, and has successfully bid for 5G mobile frequencies. The business has grown into one of the leading providers of data, internet and voice services in Germany, with more than 9 million customers. Services are often sold as bundles, positioned as offering the ideal combination of value for money, great connections, and good customer service. 1&1 has teamed up with cloud infrastructure specialist ProfitBricks to form 1&1 IONOs, which serves businesses setting up and operating online, and has recently partnered with energy supplier Innogy in a move 1&1 hopes will help it expand. The brand often pokes fun at rival Deutsche Telekom in its advertising, and for several years TV presenter Kilian Reichert has been the public face of 1&1 ads.