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13 Indomie

INDOMIE

Company: Indofood CBP Sukses Makmur Tbk PT

Brand Value: US$1,306 million

Headquarters: Jakarta

Year On Year Change: 0%

Industry: Food and Dairy

Year Formed: 1972

Indomie is one of the best-known Indonesian brands around the world, expanding distribution abroad at the same time as developing a steady stream of new flavors and product innovations to keep consumers at home excited about the brand. The brand marked its 45th anniversary in 2017 with an “Ode to Heritage” campaign, which featured a nostalgic TV commercial set in the year of Indomie’s launch, 1972, and included limited-edition Indomie packs in retro designs. The brand tends to focus on the breadth of the Indomie range, which is regularly refreshed but delivers new interpretations of traditional flavors and recipes. Indomie takes pride in the diversity of Indonesia and its cuisine. New in the past year is a new noodle product, Mi Goreng Aceh. Indomie is one of the most widely distributed Indonesian brands in the world. It is distributed across Asia-Pacific, the US, Europe, the Middle East and Africa, and Indomie has a processing center in Serbia to fuel European expansion.