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17 Indosat Ooredoo


Company: Indosat Tbk PT

Brand Value: US$ 907 million

Headquarters: Jakarta

Year On Year Change: -12 %

Industry: Telecom Providers

Year Formed: 1967

Indosat Ooredoo provides mobile, fixed-line and internet services, and is priced between the economy and premium alternatives, with a particular focus on young customers. In the past year it has been strengthening its network beyond the island of Java to improve its service to more remote consumers, and has thrown its weight behind the government’s Digital Indonesia 2020 plan, providing digital education to schools. The business has won a range of awards in the past year, including several prestigious Stevie Awards, which run in 60 countries. Indosat Ooredoo positions itself as the brand that allows consumers to break free of the usual constraints imposed by other telecom providers, and its commercials usually show people bursting through or tearing down barriers. To mark Indosat Ooredoo’s 50th anniversary, the brand organized a fun run in December 2017, which attracted around 1,700 participants.