Company: Bank Rakyat Indonesia Tbk PT
Brand value: US$9,385 million
Headquarter city: Jakarta
Year on year change: 17%
Year formed: 1895
BRI is Indonesia’s oldest commercial bank, which focuses on providing credit to small and medium enterprises, particularly in some of the country’s most remote areas. The bank had a strong 2017, posting 10.7 percent growth in profit. BRI has long been known for having the
widest branch network of any bank in Indonesia (10,643 outlets) and has for several years used the tagline “Melayani dengan Setulus Hati” – ‘’Service from the Heart’’. In the past year it has intensified its focus on making banking easier and more accessible using digital technology. It has been pushing for new ways to speed up banking services and improving efficiency, but while maintaining the personal touch, through BRILink agents. BRI is working with the Tax Directorate General on e-billing of national income tax to streamline collection, and with the BPJS (Social Security Administrator for Health) on automated payments. It is also partnering with the Ministry of Tourism to launch 25,000 Wonderful Indonesia credit cards. BRI sees itself as being “People’s Bank of Indonesia” and a “construction agent” for the nation. By focusing on small and medium businesses, it positions itself as helping build the economy of the people.