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20 Traveloka


Company: Traveloka

Brand Value:  US$805 million

Headquarters: Jakarta

Year On Year Change: NEW ENTRY!

Industry: Travel Agencies

Year Formed: 2012

Traveloka has rapidly grown from a small start-up selling travel tickets into one of Indonesia’s and the region’s most valuable and influential travel brands. Founded jointly by Ferry Unardi (Traveloka’s CEO), Derianto Kusuma (the company’s Chief Technology Officer) and Albert, Traveloka is a full-service online travel portal offering flights, hotels, attractions and activity bookings. Traveloka’s mission has always been to make the interface easy to browse and easy to pay for; innovations include the launch in 2016 of a Price Alert feature and, since late 2017, an online check-in feature and an alliance with taxi providers to offer airport transfers. Traveloka has grown through several rounds of external funding; in 2017 the company raised around US$500 million from investors including Expedia, East Ventures, JD.com and Hillhouse Capital Group. It has grown in value to become one of Southeast Asia’s handful of “unicorn” enterprises. The brand advertises on TV and online, communicating its commitment to creating special moments of togetherness with loved ones and inspiring people to travel. Traveloka sponsors many high-profile broadcast events. It is an official partner of the 2018 World Cup, as well as the Indonesian soccer league Liga 1, and the talent show Asia’s Got Talent. Traveloka’s mobile app has been downloaded more than 30 million times, making it one of the most popular travel booking apps in the region. Traveloka services are now widely used in Thailand, Vietnam, Malaysia, Singapore and the Philippines; around-the-clock customer service is available in the main languages of these countries.