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29 Sinar Mas Land

SINAR MAS LAND

Company: Sinar Mas Land Ltd

Brand Value: US$486 million

Headquarters: Tangerang

Year On Year Change: 4%

Industry: Real Estate

Year Formed: 1972

Sinar Mas Land is one of the largest and most diversified property developers in Indonesia, working on new city developments, residential, commercial, retail, hotels and golf courses around the country. The business has announced plans to spend around IDR 7 trillion to fund an integrated smart city in South Tangerang, with the idea of creating a startup hub much like Silicon Valley. Other announcements in recent months include news of a partnership with a Japanese consortium to develop a 19-hectare premium mixed-use project in BSD City. Sinar Mas Land will also support the revamping of Lapangan Banteng Park in central Jakarta as part of its corporate social responsibility efforts. Other community engagement work includes hosting a Young Architect competition in late 2017. In March, Sinar Mas Land launched its OneSmile app, a service for residents of its BSD City development linking payments for utilities, access to household repair services, transport timetables, event tickets, news, grocery deliveries and live-chat customer care. Sinar Mas Land’s parent company is based in Singapore and operates in China, Malaysia, and Singapore. In 2017, the business bought a freehold commercial building in central London for S$338 million; 33 Horseferry Road is in the prime district of Victoria, and houses offices and retail space.