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3 Telkomsel

TELKOMSEL

Company: Telekomunikasi Indonesia Persero Tbk PT

Brand Value: US$8,863 million

Headquarters: Jakarta

Year On Year Change: 3%

Industry: Telecom Providers

Year Formed: 1995

Telkomsel Indonesia’s leading mobile phone network provider. Its services tend to be among the most expensive in the sector, but it promotes itself as an innovative and premium service, offering high quality connections and coverage. The brand’s T-Cash electronic money service had 10 million users at the end of 2017, and Telkomsel was working with bike-sharing startup Banopolis, using the Internet of Things in a trial to boost bike use at the University of Indonesia. Telkomsel’s brand promise for several years has been expressed in its #MenjadiYangTerbaik (#BeTheBest) campaign. Promotions in the past year include a February three-day bonus package for customers of more than three months in early 2018, giving them 10GB of data, 150 minutes of calls and 75 text messages. In late 2017, there was a lucky draw for customers, offering thousands of free gifts. Telkomsel also sponsors major events, including the recently held Indonesia Championship Games (IGC) 2018, the biggest e-sports event in the country, and hosted the 2017 simPATI Motorbaik Adventure motorcycling event, which ran from Yogyakarta to Bali. Telekomunikasi Indonesia Persero is jointly owned by Telkom, which holds a 65 percent stake, and SingTel.