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31 SariWangi

SARIWANGI

Company: Unilever Indonesia Tbk PT

Brand Value: US $441 million

Headquarters: Jakarta

Year On Year Change: 3%

Industry: Soft Drinks

Year Formed: 1973

SariWangi is the biggest-selling brand of black tea in Indonesia, and in 2017 launched a new kind of jasmine tea, called Teh Melati Sariwangi to complement its already-broad range of flavors. The brand has for many years highlighted the role of tea in bringing together families, particularly when there are potentially sensitive discussions to be had. This year, SariWangi is continuing with its #berarnibicara campaign, urging people to “speak up”. This is both encouragement for people to try public speaking, and also a push to get people to dare to express their opinions during family discussions. To celebrate Ramadan, SariWangi this year launched a campaign highlighting the role of tea in bringing together families to break their daily fast. The brand’s attention to local taste preferences and its focus on the family have helped make it a strong local brand.