Company: Walgreens Boots Alliance
Brand value: US$1,849 million
Headquarter city: Nottingham
Change since 2017: -8%
Year formed: 1849
Boots is the UK’s leading pharmacy-led health and beauty retailer, with more than 2,500 stores across the UK, more than 600 Boots optician practices and almost 500 hearing care stores. The brand’s purpose is to help people lead healthier lives and to look and feel better. Their communications tagline is “Feel Good”. In 2018, Boots is running a year-long wellbeing campaign, “Little Boost”, promoting products and services that help customers achieve a holistic sense of wellness. Its Christmas 2017 ad focused on the importance of choosing meaningful gifts; it portrayed the relationship between real-life sisters and demonstrated how the perfect gift could “show someone you truly know them”. Boots carries a wide range of brands along with several of its own highly successful ranges, including No 7 skincare and makeup, Boots pharmaceuticals and Boots Soltan sun protection. Advantage Cards, their widely used loyalty scheme, give shoppers rewards and discounts while also providing personalised offers.