We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

39 Garuda

GARUDA INDONESIA

Company: Garuda Indonesia Persero Tbk PT

Brand Value: US $285 million

Headquarters: Tangerang

Year On Year Change: -4 %

Industry: Airlines

Year Formed: 1949

The country’s national airline, Garuda Indonesia, flies more than 70 domestic and international routes. It carries around 35 million passengers a year and, through its membership of the Skyteam alliance, offers connections to over 1,000 destinations. New routes launched in the past year include Denpasar (Bali) to Mumbai, which began in April this year, Jakarta to Pangkalan Bun on the island of Borneo, and Makassar (South Sulawesi) to Selayar island. Garuda has won around 50 domestic and international awards in the past year, including for Best Cabin Crew in 2017 at the prestigious Skytrax awards, and being named one of the top 10 airlines in the world by both TripAdvisor and Skytrax. Garuda was awarded a five-star airline rating from Skytrax in early 2018, a rating it has held since 2014. Promotions this year include the Garuda Indonesia Travel Fair 2018, an exhibition held at the Jakarta Convention Center and in 28 cities around the country. The fair promoted destinations such as Lombok, Mount Bromo, Labuan Bajo, Borobudur, Lake Toba, and Morotai, with special packages and prices. To mark Kartini Day, which each April 21 celebrates the life of women’s rights activist Raden Adjeng Kartini, Garuda operated a morning Jakarta-Yogyakarta flight with an all-woman crew. The pilot, co-pilot and cabin crew were all women, and passengers included two female Garuda directors. Garuda’s advertising tagline is “Look Forward”, emphasizing the value of having a global outlook and experiencing the world. Communications and, indeed, the Garuda in-flight experience, tends to highlight Indonesian traditions. Batik features in staff uniforms, and on-board cuisine features local flavors.