Company: Media Nusantara Citra Tbk PT
Brand Value: US$ 194 million
Year On Year Change: -30%
Year Formed: 1989
RCTI was the first non-state-owned Indonesian broadcaster to take to the airwaves, with a highly popular mix of news, sport, drama, music and reality shows. Its flagship news program “Seputar Indonesia” is a strong draw, as is the station’s sports coverage, particularly football, given that RCTI has the rights to the English Premier League, and is the official broadcaster of the 2018-2020 ASEAN Football Federation (AFF) Championship. A new soap opera launched in March this year, called ““Dia yang Tak Terlihat”, which means “The Invisible One”. To mark the recent 10th anniversary of its daily two-hour music and variety show Dahsyat, RCTI hosted the Dahysatnya Festival RCTI in Surabaya, and presented the Dahsyatnya Awards 2018 to some of the country’s leading artists. Since 1992, RCTI has described itself as “The pride of the nation” and used the tagline “RCTI Oke” (RCTI, okay!) in its advertising. This mission is behind much of RCTI’s and parent company MNC’s work in the community. MNC Media held a media literacy event at Universitas Negeri Padang in early 2018, and in late 2017, RCTI hosted a culinary festival, Mieneka Nusantara, to celebrate the rich culinary heritage of Indonesia. RCTI also presented the Bright Awards Indonesia, in recognition of creative directors who create interesting and effective advertising. To mark the channel’s 28th anniversary, RCTI held a series of celebratory events, including a running event called The Red Runs, with involvement from Liverpool footballer John Arne Riise. A music concert and live drama musical was presented at Econvention Ancol, in Jakarta. RCTI is available free to air in a few cities in Timor-Leste, in Johor Bahru in Malaysia, and in Singapore by consumers with an antenna.