Company Bajaj Auto Limited
Brand Value US$ 3.0 Billion
Headquarter City Pune
Year Formed 1959
Bajaj Auto Limited is a leading manufacturer and marketer of motor scooters, motorcycles and commercial three-wheel vehicles also known as auto-rickshaws.
Established in 1945 as a marketer of imported vehicles, the brand launched its manufacturing business in 1959. Today, Bajaj exports to 57 countries, with Africa generating almost half of international sales. The brand sold over 3.7 million motorcycles in India and abroad in 2013. It operates assembly plants in Africa, Asia and Latin America.
Bajaj manufactures popular Indian brands like Pulsar and Avenger and also serves as the India distributor for Kawasaki, the Japanese brand, with which it also has a distribution agreement in Indonesia. Bajaj owns a major stake in the Austrian motorcycle brand KTM.
Headquartered in Pune, Bajaj Auto Limited has three plants in India, located in the states of Maharashtra and Uttaranchal. The Bajaj Group, an Indian conglomerate, owns the brand. The Group’s holdings span diverse businesses including sugar, power, and infrastructure development. Bajaj Auto Limited is listed on the Indian and Bombay Stock Exchanges.