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50 Supermi

SUPERMI

Company: Indofood CBP Sukses Makmur Tbk PT

Brand Value: US $193 million

Headquarters: Jakarta

Year On Year Change: 0%

Industry: Food and Dairy

Year Formed: 1968

Supermi is a popular brand of instant noodles that appeals to families, drawing on family mealtimes in its advertising and celebrating mothers’ recipes that create moments of comfort and togetherness. The brand regularly releases new flavors and varieties. In late 2017, Supermi launched two new products, Mi Ayam Pangsit, a chicken-flavored dumpling dish, and Supermi Extra rasa soto daging, which is a meaty noodle soup. New packaging for Supermi products has been launched in the past year, promote d through advertising that invites consumers to make their culinary creations more fun, or “Bikin kreasi makin seru”. To mark the 85th birthday of the Persib Bandung football club in March 2018, Supermi hosted a cooking demonstration led by celebrity chef Chef Arman, and Agnes Lestari, the wife of Persib striker Airlangga Sucipto. Supermi is owned by Indofood, which also produces Indomie and Sarimi; Supermi is the mid-range option, all of which are certified halal.