We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

7-Eleven

7-Eleven

Company: Seven & I Holding Co., Ltd.

Brand Value: $9,036 Million

Headquarters: Irving, TX

Category: Retail

Year formed: 1927

7-Eleven is the world’s largest convenience store brand with more than 56,600 stores in 18 countries. Now under Japanese ownership, it was a pioneering brand, among other things debuting the first television commercial in its industry, installing the first ATM in a convenience store, and inventing the to-go cup for coffee. It is also well known for its Slurpees and Big Gulp beverages. The scale and density of 7-Eleven stores gives it a competitive advantage, especially as the stores share data to improve the customer experience and identify topics for social media. 7-Eleven also promotes itself though whimsical PR stunts, including Free Slurpee Day, which is held each year on the brand’s “birthday” July 11, or 7/11 (the actual story behind the name is that the stores were originally open from 7 a.m. to 11 p.m.).

 

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...