Company: Seven & i Holdings Co., Ltd.
Brand Value: $8,834 Million
Headquarters: Irving, TX
Year on Year Change: 3%
Year Formed: 1927
7‑Eleven is the world’s largest convenience store brand with more than 60,000 stores around the globe. Now under Japanese ownership, it is known as an innovative brand, among other things debuting the first television commercial in its industry, installing the first ATM in a convenience store, and inventing the to-go cup for coffee. It is also well known for its Slurpees and Big Gulp beverages. The scale and density of 7-Eleven stores gives it a competitive advantage, especially as the stores share data to improve the customer experience and identify topics for social media. 7-Eleven also promotes itself though whimsical PR stunts, including Free Slurpee Day, which is held each year on the brand’s “birthday” July 11, or 7/11 (though the actual story behind the name is that the stores were originally open from 7 a.m. to 11 p.m.)