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7-Eleven

7-Eleven

Company: Seven & i Holdings Co., Ltd.

Brand Value: $8,834 Million

Headquarters: Irving, TX

Year on Year Change: 3%

Category: Retail

Year Formed: 1927

7Eleven is the world’s largest convenience store brand with more than 60,000 stores around the globe.[1] Now under Japanese ownership, it is known as an innovative brand, among other things debuting the first television commercial in its industry, installing the first ATM in a convenience store, and inventing the to-go cup for coffee. It is also well known for its Slurpees and Big Gulp beverages. The scale and density of 7-Eleven stores gives it a competitive advantage, especially as the stores share data to improve the customer experience and identify topics for social media. 7-Eleven also promotes itself though whimsical PR stunts, including Free Slurpee Day, which is held each year on the brand’s “birthday” July 11, or 7/11 (though the actual story behind the name is that the stores were originally open from 7 a.m. to 11 p.m.)

 


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