Superdry
Company: Superdry plc
Brand value: US$660 million
Headquarter city: Cheltenham
Industry: Apparel
Year formed: 2003
Superdry is a clothing brand that sets out to fuse British style with vintage Americana and Japanese-inspired graphics. Its fast-paced 2017 campaign “The Night is Young” aimed to re-engage with millennial consumers, with online video showing groups of people having spontaneous fun. Superdry has 139 owned stores across the UK and mainland Europe, and its online store, Superdry.com, sells to over 100 countries worldwide, operating from 21 international websites.