Parent Company: Absa Group Ltd.
Brand Value: $1,504 mil.
Headquarter City: Johannesburg
Year on Year Change: -26 percent
Year Formed: 1991
Absa is a diversified financial services brand, offering insurance, personal and business banking, corporate and investment banking, and wealth and investment management. The result of a complex series of mergers, Absa consolidated various standalone brands under its own name in 1999. In 2005, the entire group was purchased by Barclays Bank. In 2018, Barclays Africa announced the group's name would revert to Absa Group Limited, which entailed a new rebranding campaign. While Absa has faced a recent mortgage scandal, it has long supported South African communities by investing in economic growth and entrepreneurship that emphasizes both jobs and equality.