Parent Company: Absa Group Ltd.
Brand Value: $1,123 million
Headquarter City: Johannesburg
Year on Year Change: -25%
Year Formed: 1991
Absa is a diversified financial services brand, offering insurance, personal and business banking, corporate and investment banking, and wealth and investment management. The result of a complex series of mergers, Absa consolidated various standalone brands under its own name in 1999. In 2005, the entire group was purchased by Barclays Bank. In 2018, Barclays Africa announced the group's name would revert to Absa Group Limited, which entailed a new rebranding campaign. In its own country, Absa has long supported South African communities by investing in economic growth and entrepreneurship.