Company: adidas AG
Brand value: US$17,147 million
Change since 2019: 25%
Headquarter city: Herzogenaurach
Year formed: 1949
adidas is the second-largest sporting clothes and footwear brand in the world, and its enduring success comes about as a result of the global popularity of sports leisure wear and the brand’s association with urban culture. In addition to launching new and innovative products, often with an environmental benefit, adidas also aims to deliver excellent services and a unique brand experience. It has a decentralized management approach to allow the brand to be part of the newest trends in different locations around the world. The brand’s strategy is built around “Creating the New”, encouraging people to change their lives for the better through sport. Rising consumer interest in fitness and health is serving the brand well. Last year the company celebrated its 70th company anniversary and 20 years in the Dow Jones Sustainability Index.