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Adobe

Adobe

Company: Adobe Systems Inc.

Brand Value: $14,265 Million

Category: Technology

Headquarters: San Jose, CA

Adobe is a major software and cloud services company serving customers who create, distribute, and manage digital content, including designers, marketers, advertisers, and publishers. Best known for its Photoshop product, the company began life marketing Postscript, a page description language that helped fuel the desktop publishing revolution. Throughout the 1990s, it provided the creative services industry with many market-leading products, including InDesign, Acrobat, and Illustrator. The brand was among the first to move to a cloud-based software model with the Adobe Creative Cloud. Today, the brand is growing as it diversifies into the advertising tech and marketing services industries, competing directly with companies like Salesforce and Oracle. Adobe has also been rated as one of the top places to work internationally numerous times. Overall, Adobe is a premium brand which is able to outperform its competitors while charging much more for its products.

 

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