We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Parent Company: Aegon N.V.

Brand Value: US$470 Mil.

Headquarter City: The Hague

Category: Insurance

Year formed: 1983

Aegon is a multinational life insurance, pensions, and asset management brand with a rich history and international reach. The brand’s heritage dates back nearly two centuries, to the Dutch insurance organizations that provided modest funds for people to arrange burials. Since 2015, Aegon has been one of the Top 10 largest insurance companies in the world, with some 28.5 million customers in over 20 countries; they manage more than €804 billion of revenue-generating investments. The company’s slogan is “Transform Tomorrow,” a directive they’ve encouraged by sponsoring hackathons worldwide. Fittingly, Aegon has also pursued social responsibility work centered around longevity, retirement, and aging; it has established a research center around these subjects and raised funds to combat dementia. Recently Aegon signed a contract to sponsor of the Special Olympics Netherlands 2020, and started efforts to narrow the gender pay gap. Besides that, the company supports Dutch dance troupes, Amsterdam Pride, and a number of professional golfers. The company is listed on Euronext Amsterdam.

Responsibility index: 97