We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Air France

Air France

Company: Air France-KLM

Brand Value: US$ 658 million

Change since 2018: 2%

Headquarter City: Paris

Category: Airlines

Year Formed: 1933

Air France is the country’s flag carrier, serving 328 destinations in 118 countries. While the brand is now part of Air France-KLM and the SkyTeam alliance of airlines, it maintains a distinctly French brand, proud of its heritage and that of France. Since 2016, Air France has positioned itself using the tagline “France is in the Air”, promoting French elegance, refined cabins on long-haul routes, and restaurant-style French cuisine. A series of six digital advertisements was launched in March 2018 [a]to illustrate the pleasure of travelling “à la française”, while in the US, the brand has been running a campaign “Take a chance, or fly Air France”, reminding passengers of the little extras that make a big difference between simply getting there, and flying in style. In 2018, Air France-KLM appointed former Air Canada chief operating officer Benjamin Smith as its first non-French chief executive, to revitalize Air France and direct strategy across Air France-KLM.

[a]The info supplied said it was 2019 but it must be 2018, right?