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Albert Heijn

Albert Heijn

Parent Company: Koninklijke Ahold Delhaize N.V.        

Brand Value: $ 965 Mil.

Headquarter City: Zaandam

Category: Retail

Year formed: 1887

Albert Heijn Sr. founded his eponymous grocery in 1887 in a tiny storefront; nowadays, Albert Heijn is the largest food retailer in the Netherlands, with around 890 stores (including 80 to-go stores) and a market share of around 35%. Albert Heijn is known for its focus on gourmet products and innovation, which allows Albert Heijn to charge more premium prices than its competition. The chain has long driven food and service trends, and has popularized products such as wine and refrigerators; more recently, Albert Heijn was the first Dutch supermarket to offer online grocery shopping. Albert Heijn also mastered “branded content” before that was a term of art; the chain’s food magazine, Allerhande, is the Netherlands’ best-read magazine. The chain has furthered its cultural reach with the launch of YouTube channel Appie Today, which shares daily food videos with Dutch netizens. Albert Heijn has also started experimenting with “naked” fruit and vegetables to reduce plastic waste, and has instituted “dynamic digital discount price tags” to reduce wastage: the closer a product is to its expiry date, the higher the discount. Shares of parent company Koninklijke Ahold Delhaize N.V. are primarily traded on Euronext Amsterdam.

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