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Company: Allianz SE

Brand value: US$7,707 million

Headquarter city: Munich

Industry: Insurer

Year formed: 1890


Allianz provides a wide range of insurance and fund management products to over 86 million customers in more than 70 countries. Allianz is one of the leading property and health insurers in the world, and is among the five largest providers of life and health insurance. With approximately 1,900 billion euros in assets under management, Allianz is also one of the largest asset managers in the world. Allianz is positioned as a premium brand, and promotes its global scale, many years of experience, service excellence and category competence. Oliver Bäte took over as CEO in 2015 and set about providing the company with a stronger digital presence. The current “Dare to” advertising campaign is running globally as well as in local markets, urging consumers to be bold because Allianz is with them. One ad running in multiple markets shows racing driver Lewis Hamilton inspiring youngsters in an amusing way to follow their dreams. Allianz has been a major sponsor of Formula 1 motor racing for many years and in 2017 announced a deal to sponsor the electric Formula E series to promote sustainable motorsport. The brand also partners with the renowned pianist Lang Lang and his International Music Foundation to inspire the next generation of classical musicians. Allianz shares are traded on the Xetra and all German stock exchanges. In the US, Allianz shares are traded in the over-the-counter market.