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American Express

American Express

Company: American Express Company

Brand Value: $27,697 Million

Headquarters: New York, NY

Category: Payments

Year formed: 1850

American Express is the world’s largest credit and charge card provider by purchase volume. Amex, as it is also known, typically targets higher end consumers with good credit, and especially those who frequently travel. Card benefits, for example, include branded airport lounges and hotel upgrades. It also serves corporations and small businesses with specialized offerings. American Express is a familiar presence on American screens, with advertisements targeting small businesses, millennials, and the general public. In recent years, it has also sponsored commercial- free time on both traditional TV, such as The Today Show, as well as more millennial-focused venues, like Buzzfeed.

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