Company: American Express Company
Brand Value: $35,650 Million
Headquarters: New York, NY
Year on Year Change: 5%
Year formed: 1850
American Express is one of the world’s largest credit and charge card providers by purchase volume, with $1.2 trillion billed each year. Amex, as it is also known, typically targets higher end consumers with good credit, and especially those who frequently travel. Its card benefits include branded airport lounges and hotel upgrades. It partners with companies of all sizes with specialized offerings, including its successful Shop Small initiative to support small businesses. American Express is a familiar presence on American screens, with advertisements targeting small businesses, Millennials, and the general public. Recently, American Express relaunched a single, unified, international brand and continues to evolve and innovate its card portfolio as it strives to maintain its premium positioning while still growing its business in new ways.