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Amstel

Amstel

Parent Company: Heineken NV

Brand value: US$1,492 Mil.

Headquarter City: Zoeterwoude

Industry: Beer

Year formed: 1870

Amstel is an international beer brand that remains intimately tied to its Dutch heritage. Indeed, the brand’s name comes from the Amstel River, and its origins involve two friends coming together near the riverside to establish a brewery. Today Amstel is sold in over 110 countries worldwide and is especially known abroad for its light offerings. At home, the brand offers a full array of lager, pilsner, and non-alcoholic beers, and is known for its golden, full taste. The brand enjoys a strong market position behind Heineken, and in fact Heineken N.V. has owned Amstel since 1968. Amstel is well known for sponsoring the EUFA Europa league, the Amstel Gold bike race, and the Friends of Amstel Live concert. Amstel brand is known for being “brewed out of friendship”, and it also wants to remain friends with the environment. This is the reason why there is no label on the new Amstel bottle, which saves nearly 60,000 kilos of paper a year. Amstel’s parent company Heineken N.V. trades on Euronext Amsterdam.

Responsibility index: 105

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