An exclusive club
Last year’s report saw the BrandZ™ India rankings grow from a Top 50 to a Top 75. This year’s report retains that ranking structure, with the caveat that for 2019 the minimum cutoff for brand value needed to qualify for the Top 75 has increased by 10.5 percent. This is a testament to the continued strength of India’s brand landscape.
As always, brand equity is calculated by combining proprietary BrandZ™ measures of a brand’s financial value and its brand contribution. Brand contribution scores draw on how brands rate on being Meaningful (a combination of emotional and rational affinity), being Different (or at least feeling that way to consumers), and being Salient (coming to mind quickly and easily as the answer when people are making category purchases). These brand contribution attributes allow brands to both capture market share and command a price premium.
Brands ranked in the 2019 BrandZ™ Top 75 Most Valuable Indian Brands must also meet one or more of these eligibility criteria:
- The corporate parent is listed on a stock exchange in India.
- The brand originated in India and its corporate parent is listed on a recognized stock exchange.
- The brand is privately owned, but its complete financial statements are publicly available.
- Indian unicorns have their most recent valuation publicly available.