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Apparel Insight

Online fashion shows invite more consumers

At fashion shows it used to be the elite who were in the front row. Now brands are inviting a much wider audience to watch these events live and online. Many may not be able to afford the brand yet, but they can begin to emotionally invest in it. The brand is saying, you’re invited to this show and please aspire to be part of this world. You’ll see that it’s as wonderful as we profess it to be. Consumers feel that they’re in the know.

Lauren Smith
Strategist
Digit London
Lauren.Smith@digitlondon.com

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