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Company: Apple Inc.

Brand Value: $278,919 Million

Headquarters: Cupertino, CA

Category: Technology

Year formed: 1976


From lines around the block to countless fan sites, Apple has a star power almost unmatched by other brands. From its origins as a personal computing company to its transformative iPod, iPhone, and iPad products, Apple has changed the way people interact with technology. While its products are priced at a premium to the market, it nonetheless sells 200 million of them per year. Apple primarily appeals to consumers seeking a seamless technology ecosystem of phone, laptop, media, and home assistant devices. These products, and nearly all those produced by the company, are distinguished from the competition not merely by their functionality, but by a devotion to design that was once rare in the technology industry. Urged to “think different,” Apple customers often display such devotion and loyalty to the brand that they seem to be supporting a cause rather than a company. On the retail front, Apple maintains 498 stores in 22 countries as of July, 2017. It also operates the iTunes Store, which is the world’s largest music retailer. In recent years, Apple has found it increasingly difficult to maintain its differentiation in the market place. Nonetheless, it remains the world's largest information technology company by revenue and its second-largest mobile phone manufacturer after Samsung.