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Apple

Apple

Company: Apple Inc.

Brand Value: $303,381 Million

Headquarters: Cupertino, CA

Year on Year Change: -4%

Category: Technology

Year formed: 1976

From lines around the block to countless fan sites, Apple has star power almost unmatched by other brands. From its origins as a personal computing company to its transformative iPod, iPhone, and iPad products, Apple has fundamentally changed the way people interact with technology. While its products are priced at a premium to the market, it nonetheless sells more 200 million iPhones alone per year. Apple primarily appeals to consumers seeking an innovative and seamless technology ecosystem of phone, laptop, media, and home assistant devices. Its products are distinguished from the competition not merely by that seamless and integrated functionality, but also by a devotion to design that was once rare in the technology industry. While its global shipments have been down recently, Apple now has more than 900 million operating handsets worldwide.

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